The luxury Burj Al Arab hotel, the one that soars as a sail straight up from off Dubai’s coast – the one that is, indeed, the icon of the Emirate – is always up to something new. Last year it added a floating platform. brought from Finland in seven pieces, that gave it a massive lap pool and beach, elegant cabanas and a brand new restaurant. This year its innovations include outdoor movies, shown directly under the famous 28th floor cantilevered helicopter landing pad. There are set screenings, for family parties or adult groups, and it is also an ideal venue for a birthday party or product launch.
Burj Al Arab is showpiece not only of Dubai but of its operators, Jumeirah. The company tag-line, Stay Different, certainly applies to this luxury hotel.