Well well well, what does ‘wellness’ actually mean? Perhaps the entire industry should stop, take stock, and ask this question. Quite apart from financial wellness – don’t let us even think about aviation stock prices during the pandemic – do CEOs really give enough attention to the wellness of customers and staff?
Girlahead personally thinks those working in the air, at sea and in hotels and resorts should be able to ditch too-rigid ‘uniforms’ in favour of chic athleisure gear. Apparently the forthcoming British Airways ‘new look’ is being called cheap, un-luxury, but then little beats the teal suits that Air New Zealand had a few years ago. In hotels, ANDAZ TOKYO still wins, for locale-inspired mix’n match. At sea, Regent Seven Seas comes up strong. Wherever, no women should be expected to work in high stilletos. OH so old-fashioned.
Looking good and thus feeling good helps overall wellness. At World Wide Events’ TFest 2023, one of the afternoon break-out options was sound therapy at ROSEWOOD MAYAKOBA. The 15-strong break-out group first got to know each other over a sharing-plate lunch and then the therapy – shown above – began. It sounds as if it must have done at least 1/15th of the group a lot of good as her eyes closed as soon as everyone lay down.
One challenge in the wellness sector is that whereas brands are high profile, management is generally not. Today, Jumeirah announced that its global wellness will be in the hands of newly-appointed VP Wellbeing Niamh O’Connell. As the company’s CEO Katerina Giannouka – herself becoming more HP the whole time – said, ‘ This is part of our renewed focus to elevate our wellness offering across our portfolio and craft distinctive experiences for all of our guests… and we’re so excited to have her on board to craft an all-encompassing wellbeing strategy for the business’. The Irish lady’s last role was heading global wellness and brand experience for Rosewood, which of course also has a female CEO. Is there any point in even suggesting women more empathetically understand the importance of well-being? Just a thought.