Flowers are synonymous with luxury, according to the Sybaritic Single. Purple orchids onboard Emirates, white orchids onboard Cathay Pacific, red roses onboard Lufthansa and Qatar Airways A380 – they add a touch of freshness, colour and splendor to the most tiring flights. He loves waking up and smelling roses.
On the ground, the Sybaritic Single naturally expects more posh florals, in sync with the destination and the season.
Four Seasons George V is known for paying Jeff Leatham over €1 million a year to keep its flowers fresh and innovative. Leatham and the George V flowers have been bound together for 21 years and their story cannot be separated. Working with roughly 15,000 flowers every week, Jeff and his team transform the hotel from season to season, palette to palette.
However, there are many luxury establishments that sometimes forget the importance of including flowers into their housekeeping and marketing strategies. The Sybaritic Single remembers stirring some serious trouble when he checked-in at the gaudy, terribly outdated and claustrophobic Four Seasons Singapore just to be appalled by no trace of any florals in his otherwise sterile room (not even a lucky bamboo stick!). The sympathetic hotel manager tried to blame it on post-pandemic complications yet promptly sent a couple of over-the-top bouquets despite their obvious vast cost. The Sybaritic Single slept in a flower bed that week, quite literally.
The Neptune Suite at Taj Mahal Palace, on the other hand, boasted an abundance of flowers from the moment he stepped in – a dozen fragrant bouquets in every form and shape. The Sybaritic Single was blown away by the artistic in-house florists who refreshed all of the flowers on a daily basis. The dazzling florals throughout the hotel were a mix of local and imported, coordinated with the seasons as well as India’s countless festivals.
Fresh flowers create strong sensory memories that stay with the Sybaritic Single for long – and they are so important for anything luxury. It’s the reason why luxury hotels place giant arrangements in the lobby intended for one to stop, photograph [to post on social media] and remember long after checking-out.