Over the past weeks, the Sybaritic Single eluded the spotlight due to a rigorous regimen of self-maintenance: Clinique La Prairie detox pills and Korean red ginseng tea steaming in his Baccarat crystal cup – with champagne strictly once a week.
Twice as often, he presses the button on the space-age Dior LED mask and soaks 12 minutes of 635-nanometre wavelength anti-aging red light. Following the debut at the Dior Spa Cheval Blanc Paris in 2021, today the mask makes its way to other Dior locations, luxury retreats and beauty corners – though the first device to reach the Middle East landed in the Sybaritic Single’s residence.
Unlike Chanel, which shut down its only spa at the Ritz Paris, the LVMH powerhouse follows a precise strategy as it pins more Dior brand extensions – not only at on solid ground at the Beverly Hills Hotel or in the lush Cap-Eden-Roc gardens, but also onboard yachts and even trains.
Sailing along the Seine, the €960 a day Dior Spa Cruise is as much a luxury emblem as the silhouettes from the fashion shows. As the yacht moors in Port Henri IV, it glimmers in all its sun-drenched glory. Larger than the 2022 iteration, its top deck stretches across 120 sq.m. Cane seating and sunbeds are scattered with Dior cushions in the shade of leafy plants and umbrellas adorned with the maison’s blue toile de jouy pattern.
Below deck, dark wooden cabins and soothing lighting welcome guests to the spa. The menu features five different types of treatments: detox, balance, reverse-ageing, power and relaxation.
Onboard the Royal Scotsman’s spa carriage boasting two lacquered treatment rooms adorned with burgundy toile de jouy, the choices are fewer: two for the body and a facial. Inspired by Christian Dior’s love of Scotland, where he hosted his acclaimed défilé in 1955, the new train spa is a cocoon of serenity on the rails – and a promise to look at least a decade younger.
Earlier this week, the Sybaritic Single saluted the long-awaited return of another Belmond’s icon – the Eastern & Oriental Express, back on the tracks in February 2024. Sadly, there is no mention of a Dior spa onboard that train – seems like he’ll have to carry his own LED mask there.
