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Skift’s travel-tech guru

Suggestions from international guests, Naples

Sean O’Neill has joined Skift as the communication site’s travel-tech specialist. What advice can he give hotels, the gal asked, to make social media more valuable to potential customers? Very simple, he said.  Ask guests for their own personal tips on best local experiences and then use those tips in your social feeds – yes, this is conversational content, and it is FREE. In Naples (the Italian one), for instance, Hotel Piazza Bellini has a big whiteboard with markers in its breakfast area. this encourages guests to write down their ideas. Similarly, in New York City, the Arlo Hotel has slips of papers that it tacks up on a bulletin board.