As Girlahead has already said, and it cannot be stressed strongly enough. Polarization during and post-pandemic includes fit becoming fitter (and couch potatoes turning even more ample as you watch), foodies now more fanatical than ever about the type of black garlic (and sales of white-pastry mouth-fillers soaring), and some already-successful travel companies collaborating to become even bigger. On the last tack, a case in obvious point is New York-based Valerie Wilson Travel, run so successfully by Valerie and her two daughters, Co-Presidents Jennifer Wilson-Buttigieg and Kimberly Wilson Wetty, with re-titled COO Brian Bugttigieg (2019 sales $325 million). Valerie Wilson Travel has this week been assimilated into another New York-based family company, Frosch Travel (2019 sales $2 billion and led by CEO Bryan Leibman, his father, Chairman Richard Leibman and sister, EVP Lara Leibman). This is win-win all round. Girlahead is especially thrilled as Valerie Wilson is current holder of ILTM’s annual top award, named for Mary Gostelow – see the award presentation, above.
A session on sustainability in the virtual Destinations Travel Show, now through 16th May 2021, included some interesting points. Which? Travel Editor Rory Boland admitted the mass of consumers choose destination and price (no, said Condé Nast Sustainability Editor, let us stop using the word ‘cheap;’ and use ‘value’ instead – she wants concerned travellers to buy less but buy better. Tom Power, Founding CEO Pura Aventura, urged consumers to take such minute ESG measures as, while enjoying a holiday, have a value exchange with locals. There was overall scepticism on airlines actually offsetting carbon, as they claim, and there was general need to lead, rather than push, consumers into ESG awareness.
People in so many countries, and areas, are getting increasingly frustrated at travel bans. Travel is an obstacle race with no end. Are you currently in Chennai and trying to get home to Sochi? Sorry, there are no commercial flights. But help is at hand. Dubai-based Jetex has, this very day, no less than 60 movements, many of them repatriating Russians, at the end of their India holiday: 9th May is one of the biggest Russian holidays, marked by gigantic parades marking the 9th May, 1945, surrender in Karlshorst, now Berlin, by German Military – the commemoration is День Победы Den Pobedy, Victory Day.
Girlahead loves knowledge, and she learns something every day. Presumably YOU already know what Kármán is. If not, it is the invisible line 100 kms above the earth’s surface that marks the entry to space. Oh well – perhaps one of these days we might even put a floating hotel up there, beyond that line. Talking of hotels, listen to Leading Hotels of the World’s President/CEO Shannon Knapp here: