Advisors and consultants

Simply Sunday – London

Well, the theme, the MESSAGE, from Girlahead is that you never know what one good turn might lead to. Today, for those who have just popped in from Mars or Muskland, is the final of the delayed 2020 UEFA European Football Championship, commonly referred to as UEFA Euro 2020, or simply Euro 2020. This is the 16th UEFA European Championship, the quadrennial international men’s football championship of Europe organised by the Union of European Football Associations (UEFA).
The eyes of the world will be on Wembley Stadium, on the outskirts of London, to see the finals fight-it-out. England wants to end a 55-year trophy drought since 1966, when it won the World Cup on home soil. Italy, meanwhile, is currently on a 33-match unbeaten streak, and it wants to win the Euro for the first time since 1968 (this would be its first major trophy since lifting the 2006 World Cup).
Completely unrelated to the organisation of the championship, The Dorchester Hotel – see its approach, above – had donated an overnight room timed for a semi-final, Denmark v England, also at Wembley.  The room was won by critical care nurse Beth Hill.  As it happened, her equally-caring partner, Sam Astley, had registered with the Anthony Nolan Trust to donate stem cells when needed, and the call came through at the critical point. Instead of watching the game live, Sam Astley saw it on television in his hospital ward.
Well, thanks to Twitter, among the throngs that picked up and forwarded ‘Can you help @FA @England?’ were soccer pundit Gary Lineker and Vivo, official smartphone sponsor for Euro 2020. Vivo managed to arrange two tickets for Sunday’s final. And The Dorchester are, at a weekend of full house when it comes to bedrooms and drop-in-hospitality, hosting Sam and Beth.
As the CEO of Anthony Nolan Trust Henny Braund says, “Sam has shown what a true hero really is, to give someone with blood cancer or a blood disorder the best chance of survival”. And as Girlahead says, big well done, to Sam Astley, Gary Lineker, Vivo, and to Robert Whitfield and the entire team at The Dorchester Hotel.