It used to be that the lure of, say, The Taj Mahal Palace in Mumbai was the main draw. Developers in recent years have followed that tack: think the late and much-missed Sheldon Adelson building copies of Venice and its canals for The Venetian, first in Las Vegas and then Macau. Of course, by the same token, it used to be that food, say from Carème, was enough to put an eating place on the map.
In restaurants, it was the the late and much-missed Kurt Fischer who first alerted anyone interested that food needed to share attention-status with ambience and service, something that Jumeirah’s perceptive CEO, José Silva, so positively advocates. In hotels, too, architectural wows need to be companions to ambience and environment and ESG, and service, and EXPERIENCES.
Rosewood realises this. Its just-launched Summer by Design has three distinct travel typologies in mind. Curiosity Over Convention showcases unexpected interpretations of art, cuisine, wellness; Family Wanderlust promotes hands-on, educational activities that foster cultural appreciation among multigenerational groups, and The Timeless Traveler is rooted in destinations’ most iconic and historically significant experiences.
One of the suggested experiences is Truffle and Brunello Tasting at Rosewood Castiglioni del Bosco in Tuscany (see above), tasting the resort’s own Brunello di Montalcino. Go for it, says Girlahead.
By the same tack, think of the local experiences at the forthcoming Le Cheval Blanc Paris (the Louvre, the Seine…). Think of the property itself (Peter Marino, adjacent retail) and so on. Listen, now, to more, below: