Luxury Hotels

EXTRA-ordinary and authenticity

TINA EDMUNDSON, above, is renowned for warmth and sincerity – and that, says Girlahead, is on top of admiration for her ability to oversee, worldwide, all Marriott’s 30 brands.  Would that all hoteliers had that skill.

Accuracy and authenticity are just two of the brand characteristics of London-based NOTEWORTHY, the incoming destination events and management supremo started by Susie Worthy in 1986 and owned and run, since 2014, by Nic(ola) Butler. This is another extraordinary person, heading a luxury business that is 100% reliant on Americans coming to visit British heritage.

Of course the pandemic made her business drop to 0%. Her regular customers needed tender loving care.  Nic discovered they longed to travel back to UK but if that were impossible, how could a bit of UK come to them? Eureka, a St Paul moment. Noreworthy established an online shop, NUTS ‘Noteworthy UK For Sale’, selling ‘GB’ to Americans, historic Wellington boots, dispatch boxes, an early-Victorian diamond tiara that now has a new home in Wisconsin. You name it, NUTS CAN HELP YOU.

GIRLAHEAD FINDS NOTEWORTHY ALSO KNOWS WHAT ARE THE TRENDS. So, what do you foresee, Nic?  Already, she says, younger US high-spenders want short, more indepth experiences, say a street art but only half a day, not a whole day, and a visit to one whisky house rather than visiting lots and lots.

Talking of visits, GIRLAHEAD’S VISIT TO THE NOTEWORTHY OFFICE WAS EXTRAORDINARY – see below