Luxury Hotels

NEW YORK – 1

Welcome to The Mark, said its GM, Etienne Haro, a polymath brought up on an island (Reunion) and style (global). He has always done things differently, which apparently was exactly what the hotel’s owner wanted. Haro’s last job was #2 at La Mamounia, and he cites that legend’s boss, Pierre Jochem, as one of his great mentors – he’s obviously been a sponge of a listener all his life and had he continued with a previous ambition, diplomacy, he would have been an ambassador representing the court of M. Macron by now.

As it is, he’s the working ambassador for The Mark. He recently headed to Mexico City’s most powerful art event, where he hosted the top 50 Mexican art collectors to a lunch that undoubtedly whetted 50 appetites to rush to New York to try The Mark. He’ll be doing something similar for French fashionistas in Paris.

At New York’s Met Ball, by contrast, he has a more behind-the-scenes role. The Mark’s the closest hotel to the event and many of its 150 rooms are taken by attendees. Come 6th May, Etienne Haro’s team puts out the red carpet, the police turn some one-way streets into reverse, and The Mark concierges have ample transport immediately on hand, including vehicles that can move ladies, some in sky-high heels, standing upright (well, those frocks are not flexible).

The hotel has been pretty flexible since it first opened in 1927 as The Hyde Park Hotel. It later became The Madison, and when Georg Rafael bought it he re-named it after his son Mark. After that it was managed by Mandarin Oriental for a short time. Today, it’s an independent, part of Preferred, and it’s taking over its Upper East Side neighbourhood. See the video below of the north-west corner of the Madison/E 77thjunction.