Simply Sunday. Those first few seconds create the immediate impression that is quite possibly going to be indicative of your entire experience. Go into a store and if someone is smiling (as they do at Nordstrom) but without rushing up to you to stand too close and ask if they can help (as they often do at lesser-level stores) – at Nordstrom, that welcome leads to a much better experience and you stay, and spend. I find that a great hotel welcome invariably leads to a great stay. At Trump in Chicago they greet you with a black tray holding a hot or chilled linen towel, depending on the season of course, with an orchid, fresh or course.