Luxury Hotels

LUX expands in China – TTC offers USA ideas -worldwide thoughts on the 30-40 age group

Singapore-based LUX* Collective, led by Paul Jones, and Yunnan’s largest tourism company, Lijiang Yulong Tourism Corporation Ltd, continue with their LUX* Tea Horse Road China initiative. This already has properties in Benzilan and Lijiang, and a further six are planned. Paul Jones has just signed 17-room LUX* Tea Horse Road Peach Valley, 18 -room Daju Village LUX* Tea Horse Road, 15-room Sangushui LUX* Tea Horse Road, and a six-room Baoshan LUX* Tea Horse Road Stone Town (occupying part of the image, above).

LUX* Tea Horse Road China reimagines the ancient route that once stretched across nearly 2,250 kilometres from the tea-growing region of Pu’er to Lhasa, the capital of the Tibet Autonomous Region at an altitude of nearly 3,700 metres.


In the USA, Brett Tollman, CEO of the mighty global The Travel Corporation TTC announces a strategic new approach toward fostering the return of the guided travel experience.  TTC’s dozens of brands include Trafalgar, Luxury Gold, Insight Vacations, Costsaver and Brendan Vacations,  Brett Tollman explains his current plan focuses on three factors: a recognition of the current impact of closed borders for American travelers, the subsequent rise in demand for authentic, immersive domestic travel opportunities and, most importantly, the implementation of carefully planned, enhanced wellbeing and hygiene protocols. “We will be beginning here, and in other select markets, to encourage people who are ready to start traveling again, to discover their own backyard first”, explains the CEO.  To help travel advisors encourage new domestic trip bookings, TTC guided vacation brands have developed select domestic itineraries:

Trafalgar, for instance, is introducing the Near Not Far, Limited Serieswith two new domestic itineraries with a maximum capacity of 26 guests:  America’s Amazing Canyon Country – an eight-day exploration of some of the Southwest’s most grand landscapes including Zion National Park, Bryce Canyon, Arches National Park, Monument Valley and the UNESCO-listed Grand Canyon, one of the seven natural wonders of the world; and the six-day San Diego, Palm Springs and Orange County Beaches, a cultural introduction to the icons of Southern California from In-and-Out Burger University to Joshua Tree National Park. These two new itineraries are in addition to 27 immersive Trafalgar domestic itineraries and eight Costsaver trips also available in market. Both itineraries will feature signature Trafalgar special moments including Be My Guest experiences, with the opportunity to break bread with locals in exclusive settings like the family-owned Olive Oil Ranch in Temecula, CA, where Trafalgar guests have the chance to join family members  to learn the process of making olive oil firsthand and enjoy a private lunch among the olive groves, while physical distancing.  In accordance with guidance from the World Health Organization WHO, enhanced measures have been introduced to elevate hygiene practices on all TTC’s luxury coaches.  Also, all TTC partner suppliers including lodging establishments, attractions, ground handlers and restaurants and other venues will be vetted and encouraged to comply with TTC’s enhanced protocols.


Based in Rome, Jennifer Frusci Virgilio is Partner and Chief Business Development Officer of Queen of Clubs luxury-lifestyle concierge service, headquartered in UK. Speaking about luxury travelers in the 30-40 age group, she says they are conscious travellers – they care about the environment, sustainability, human rights but also mindful of others. They want travel that offers authentic and local experiences. They are very independent and demand flexibility – they make changes the whole time, say regularly making up to four restaurant bookings and cancelling all but one (within deadlines to ensure they are not charged fees).  Spontaneity is important, and other key words include honesty and transparency. They do not want cookie-cutter bland travel. They will spend, if they see value in it. “This age group really wants to meet locals and spend time getting to know them”, she says.  They like learning about others’ daily life – they want to dig deeper and not stay on the surface (live like a local has become more popular than ever).