Rachel Harrison, above, is co-founder and owner of New York-based Lion & Lamb communications, a think-outside-the-box company managed by 19 energetic female fashionistas who somehow all manage to have enviably desirable dead-straight coiffures. Rachel Harrison tells Girlahead that it was her idea to help luxury hotels at this time by offering bonds – see http://buynowstaylater.com
Julian Hagger, who heads distribution and marketing for The LUX* Collective, headquartered in Singapore, was one of the first to sign up. LUX* South Ari Atoll in the Maldives is one of over-300 properties offering bons (and Hagger is really pleased with the results).
It is a very simple idea. Hotels do not pay anything for being listed, and they pay no subsequent commission. They are listed on the site, getting publicity for bonds that they sell direct. Bonds cost US$100, and they can be redeemed after 60 days for $150, for spend at the appropriate property any time through 2021.
As well as LUX* South Ari Atoll, Maldives, listed properties include Wynn Las Vegas, The Adolphus in Dallas, The Godfrey in Boston, and The Victor on Miami Beach. Elsewhere, the selection includes Lungarno Vespucci in Florence, and Nihi Sumba, on Sumba Island off Bali.
Where else can luxury travellers get a guaranteed 50% return on any investment after only two months? Girlahead salutes this bonds concept, and raises a glass to Rachel Harrison for donating her creative idea to support the industry at this time.