How can one have Christmas every day throughout the year? Well, there are specific Christmas-themed shops and websites selling Father Christmas hats from 1st January through to 31st December but let us look outside the proverbial box. The Carlton Tower Jumeirah, London, opening 1st June 2021, has done a unique job in giving chosen influencers a holiday hamper, cleverly sent out three weeks before that date.
Look at the open hamper, above – and watch a video of a tour of its contents, below. There are so many outstanding features. Take the hamper itself, with leather straps and removable linen lining (at least one influence recipient has already requisitioned the hamper to store travel requirements when not travelling). There is a Mobot water bottle, branded for the hotel’s The Peak club (the bottle is made of upcycled stainless and wrapped in foam to make a portable exercise roller: Mobot comes out of Venice CA and the company suggests freezing the whole for icy-exercising). Add a Theragun percussive therapy electric massage gun, as used by the Red Bull F1 team – this marvellous gadget, marketed out of Ireland, was invented by a chiropractic after he had a motorbike accident. And there is a numbered print of the Dubai landscape, and a bottle of Modena balsamico with a risotto recipe, and the list goes on and on. The kids’ food book, by Annabel Karmel, is because another AK (hotel GM and RVP Aaron Kaupp, who has a two year-old) asked her to design the hotel’s children’s food and shakes menus. What else? The Nikon binoculars are to look out of the 17-floor hotel, across to gorgeous Cadogan Gardens: hotel guests have access to this private space, for picnics, walks and tennis. Grown Alchemist toiletries, from Australia, are as provided in bathrooms, here. Girlahead especially liked, too, the hamper’s 375ml-capacity silver tankard, with a high-water mark, ‘Champagne up to here’. Of course, being Jumeirah, bubbly is included, and of course, being Mr K, he has chosen the K Champagne.
He told Girlahead a short time ago that the hotel is a theatre for global aesthetes who may well have several homes, and all team members are not only knowledgeable and passionate professionals but elegant enthusiasts. This where, intriguingly, doormen have fur coats, faux of course, and women change from day-time to night-time sophistication, all by stylist Nicholas Oakwell. Yes, looking good helps feeling-good, which will assist overall success.
Will this all work? Yes, predicts Girlahead. The hotel has location, handy for both Knightsbridge, with Harrods and Harvey Nichols and more, and Sloane Square. It has history, going back 60 years, and it has investment. Over the last 18 months a £100 million spend has seen the entire 1961-vintage building redesigned, which has included taking key count down from 216 to 186, of which over half are suite – the largest, the Royal Suite, has three bedrooms and be extended to encompass an entire floor. Today’s designers, for some unexplained reason called ‘1508 London’, have drawn on glamorous heritage to create modern classic with a timeless and refined sense of grandeur with organic-inspired forms highlighted by pops of bright colour.
Some features have not changed. There is still the Elisabeth Frink sculpture in the porte cochère. Enter, and you will find the much-loved Chinoiserie, which now adds to all-day dining an ongoing cake-o’clock for anytime Afternoon Tea. New, too, is Al Mare, for modern-Med (chef Marco Calenzo comes from Four Seasons properties, via Zuma). Expect locals to come in regularly, predicts Aaron Kaupp, for ‘the best breakfast, the best home-baked bread for croque monsieur filled with superb bacon and 24-month aged Comté’. And there is a Champagne bar.. will they serve their Krug in tankards, or Limoges flutes?