Luxury Hotels

Oh the BEAUtiful BEAUmont

If influencers attract others of that breed, The Beaumont is key in London. Last week it seemed every one of the six front-of-hotel tables now permanently serving food, drink – and faultless fastest-speed free connectivity – was taken. The KEY INFLUENCER is the boss, MD Duncan Palmer, whom many remember from earlier days in London, and then when he opened The Murray in Hong Kong. See him above, in London

The 72-room hotel still has its signature Antony Gormley ROOM, although Girlahead’s favourite remains #505, the 169 sq m Roosevelt Suite, with a terrace big enough to dine as a sextet while looking east over historic Brown Hart Gardens, owned, like The Beaumont, by Grosvenor Estate. In two years‘ time, incidentally, there will be an additional 31 bedrooms, behind the current building.

There is now, named for its instantly-recognisable wall-hung painting, an intimate Magritte Bar, a club-like cosy meeting place off the front lobby. The rear lobby has been themed as Gatsby’s Room, with suitable ROARIN’ TWENTIES photos. Go through to Colony Grill, with the reliable acoustics that captains of industry in serious discussions appreciate. Lighting has been subtly tuned throughout the entire public area and, to great acclaim, you can order whatever you like from a variety of menus, to be served wherever. You can even have food-to-go, a picnic to take south to Grosvenor Square, seven minutes’ walk away – the same distance from Selfridge’s, to the north (the Beaumont started its life as Macy’s car depot for that department store).

The Beaumont offers ACTION- AND THOUGHT-PROVOKING LIFE.  Get now on its mailing list, to sign up virtually for brilliantly entertaining literary events which have included articulate investigative writer Eliot Higgins, founder of intelligence agency Bellingcat talking about some of its scoops: it was Bellingcat that unmasked the alleged perpetrators of Salisbury’s Novichok attack. Next event is on 5th October, 2021. Listen to features comedy and drama writer Georgia Pritchett talking about her forthcoming book, My Mess Is a Bit of a Life: Adventures in Anxiety. Invitations, as always, arrive not from an anonymous computer-generated source but, personally, from THAT GREAT INFLUENCER, DUNCAN PALMER.


Somebody who also has influence is the lovely Helen McCabe-Young, heading global sales and marketing for Virtuoso. Hear her here: