Kempinski Hotel Corvinus Budapest offers guided tours, virtually of course, to get a better picture of the entire hotel and its surroundings (see above). Kempinski Hotel Huizhou hosted an online wedding salon, where wedding planners and providers of various wedding services could contact potential customers and future couples via a live connection from one of the hotel ballrooms and present their offers and tips for the best day in life. More than 5,300 viewers were online during this event, and many reqests for weddings at the hotel resulted from this successful campaign.
Thanks to social media, numerous Kempinski hotels manage to stay in close contact with their followers and loyal guests. Initiatives range from a meditation course at The Apurva Kempinski Bali , where the resort’s wellness expert guides guests through a simple meditation to release tensions, to an online tutorial at Grand Hotel Kempinski Riga, which focuses on a daily make-up removal and care ritual under the guidance of the hotel spa manager. Online fitness courses, cooking tips from top chefs and yoga exercises round off the wide range of offers.
‘Our hotel colleagues are extremely active and creative in implementing new business ideas and staying in touch with our valued guests,’ says Amanda Elder, Chief Commercial Officer and Member of the Executive Board of Kempinski Hotels. ‘Hotel teams are showing tremendous entrepreneurial spirit and, in addition to the current initiatives, are already working intensively on strategies for the post-crisis period.’
In Russia, where hotels are still open, a choice of ‘staycations’ are available – hotel stays in one’s own city, which offer guests a change from home in their immediate vicinity. Hotel Baltschug Kempinski Moscow, for instance, offers luxury rooms and suites with a view of Red Square at a 50% discount through its ‘Island of Serenity’ package, which includes yoga mats, fitness equipment, healthy drinks and room service around the clock under the strictest hygienic conditions.
And what about culinary? Kempinski Hotel Beijing Lufthansa Center has developed a bilingual takeaway and delivery app, appealing not only to locals but also to the surrounding embassies and huge number of expats living in Beijing. Popular items include hearty dishes from the in-house Paulaner Bräuhaus. And, at peak times, the hotel is baking up to 300 cakes , including 200 Black Forest cherry cakes, per day, for delivery to sweet-toothed customers.
Kempinski Hotel Muscat in Oman has set up a window for food pick-up from the safety of cars, Kempinski Hotel Frankfurt Gravenbruch has a Drive-in Ice Cream Boutique, selling homemade ice creams that including a delicious seasonal one made from asparagus (on the first day more than 200 cars pulled up in front of the hotel). And in Berlin, the still-open Hotel Adlon Kempinski is working in close collaboration with the institution Too Good To Go to offer Adlon classics at reduced prices on its ‘We care’ app.
