Be different. Say in the club world. Ibiza now has an El Silencio, a partnership between the Parisian brand and ToShare restaurants, the concept led by Pharrell Williams and Imbert, the 38-year old chef taking over from Alain Ducasse at Hotel Plaza-Athenée, Paris. El Silencio Ibiza, in a cove in the east of the island, El Silencio is a beach house with four main spaces, including a main restaurant, contemporary tapas restaurant by the pool alongside a cocktail bar, a private dining room and chill out area. There will be a cultural programme on offer including screenings, music and events, in a similar vein to Silencio’s much sought-after Paris club
And offer a product for today in what could, in other hands, be yawn-yawn ‘old fashioned luxury’. Alain Ducasse, by the way, handles all food and drink at the unique Airelles Ch de Versailles Le Grand Controle in Versailles, under half an hour from central Paris. Under hotel GM Julien Révah, LOV Groupe’s conversion of Louis XVI’s money-house has resulted in 14 unique suites, designed by Christophe Tollemer. Julien Révah tells Girlahead that his highly-passionate team has been trained in Versailles history and in such suitable etiquette as greeting hotel guests with a curtsey-dip: men wear long frock-coats over floral waistcoats.
Yes, to be with it, today, dress in a different way, either old-style updated or completely new. Abercrombie & Fitch, led by CEO Fran Horowitz, is partnering for its new Social Tourist fashion brand with TikTok phenomena, sisters Dixie D’Amelio, 19, and Charli D’Amelio, 17, first ever to gain 100 million TikTok followers. Daughters of a would-be Connecticut Republican State Senator and his wife, the Italian-Irish-English siblings are amazing versatile, singin’ and dancin’ as well as posting. They are signed to United Talent Agency which as well as pairing them with make-up brands and now fashion, brokered a Simmons mattress line. Girlahead wonders when we will see them entering the hotel space?
And when it comes to marketing, do not offer just another hotel video. See this, from Red Carnation’s gorgeous Ireland resort, Ashford Castle: