Luxury Hotels

Glamping – Fairs – Marriott Luxury

Sharan Pasricha is one clever guy. The boss of Ennismore Capital, the owner of Gleneagles and numerous Hoxton hotels in the US, UK and Netherlands, is also co-leading the lifestyle division of his hospitality partner, Accor. Last Summer, with the pandemic already firmly established, he set up a pop-up tented place-to-stay (above) in Oxfordshire. Now, for 2021, he opens Camp Hox luxury van-stays in California, UK’s Sussex, Netherlands and France. The offer, available 27th May to 27th September, 2021, comes with a drive-yourself-van with a pair of bicycles, luxury-hotel amenities (think Roberts radios) and all include a free mini bar with beers and wines, and a night in a proper bed at a static Hoxton hotel. Girlahead applauds Pasricha and his team for such a well-thought out concept.

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Melanie Gerlis, writing in The Financial Times 1-2 May, 2021, say that the art world is seeing the mammoth art fairs of yesterday diminishing from 10,000 or so visitors to about 10% of that number. She predicts tomorrow will continue to see, overall, smaller ’boutique’ events, but achieving the same amount of sales – she points out that at this year’s Art Dubai, instead of exhibitors paying upfront for stands they showed for free, but gave an agreed percentage of sales to the organisers, who made, in total, 90% of the previous rental amount. Girlahead wonders if this new business model will be used by other industries’ mega-fairs.

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Marriott, with such luxury brands as Luxury Collection, The Ritz-Carlton, St Regis and the luxury-lifestyle offerings of Edition (a partnership with Ian Schrager) and W Hotels, is always a mega-presence at luxury hotel industry gatherings.  Time, says Girlahead, to listen once again to Marriott’s leader of its luxury space, Chris Gabaldon: