Until 2016 and the advent of a certain DT in the WH, few had heard the phrase ‘fake news’. Actually, according to Psychology Today, fake news is not a new phenomenon. “It has its roots in print. In 1979 The National Enquirer switched to color printing, leaving the tabloid publisher’s black-and-white presses idle. Rather than junk them, the publisher invented The Weekly World News. It had a successful, decades-long run in the check-out aisles, retailing obviously fake stories like Babies Living on Board Titanic!, Duck Hunters Shoot Angel!, and Fat Cat Owns 23 Old Ladies'”. So there.
Girlahead is absolutely, brilliantly, cleverly, determinedly, everlastingly, faithfully – and so on – committed to true and authentic news, as far as is possible. Frankly this is becoming increasingly difficult to find as so much of the content that is fed to media is not well researched and not knowledgeable (how can an 18-year old PR ‘trainee’ with a mobile-aspirant name hope to know what she is talking about?). What a joy it is, therefore, to find good-content articles, in beautifully researched and written output by Spencer Bailey for COMO. See this piece:
‘When I first met Paola Navone, in the fall of 2013, we were on an ivy-lined brick rooftop, in an industrial section of Long Island City, New York, looking out at the Queensboro Bridge. In a way that so few people can, she had temporarily transformed a raw penthouse space into an eclectic, multi-patterned universe distinctly her own, an unforgettable setting covered in plates and glasses and utensils and chairs and tables of her creation. The launch event for a three-part collection she designed for the U.S. furniture and homewares retailer Crate & Barrel that would be released over the course of the next year, it was pure Paola: adventurous, playful, and funky, at once familiar and decidedly not. Rather than just host several dozen journalists and editors for a product presentation, though, she decided to go a step further and cook us a proper Italian dinner. The guests that night didn’t just look at the wares; we used them. We ate off them. Many left with doggy bags. The food was that good.
‘I’ll never forget how perfectly cooked the pasta was, but what especially got me was the ricotta. I had never tasted anything quite like it, at least in America. There was, it turned out, good reason for this: Unable to find a ricotta she was happy with in any of the New York City grocers she visited, Paola instead overnighted some freshly made cheese from Italy (which got stuck in customs and almost didn’t make it, but thankfully did at the final hour). That decision was emphatically her—the kind of subtle detail most people might not be able to pinpoint, or even necessarily notice, but one that makes all the difference. Her design work is like that, too, full of tasteful, standout touches.’
Actually the above says several things. The media invited to that lunch were treated to something different from the norm and the subsequent content was riveting, with a really pleasant illustration – see above. Girlahead says well done COMO and, please to others, take note.