One increasingly important aspect of the future is collaboration, as Tjin Lee, above, knows only too well. She was in fashion with Club 21, the Ong family’s clothing+ empire in Singapore (know that inner walkway from FOUR SEASONS SINGAPORE to Orchard Road? You go past Club 21 on both flanks). Then she started a PR company, Mercury Integrated, and now she, and it, have been wrapped.
Lee is currently the head of Southeast Asia for Gusto Collective, a marketing and digital agency. The agency recently expanded into Singapore, acquiring Mercury Integrated, a business founded by Lee herself. With over 20 years in the industry, Lee has established herself as a trailblazer in the hospitality sector.Lee started the company in 2001, when she wanted to disrupt how traditional agencies create and communicate with their clients.
