Trump is a household name – except, perhaps, to those with hearing disabilities who live on Mars. Trump as a hotel brand needs no marketing at all. But what it does need, says the hotel division’s CEO Eric Danziger, is more properties. By September 12th, 2016, it will have an additional luxury hotel, Trump International Hotel, The Old Post Office, Washington, D.C. This is a brilliant conversion of the city’s Old Post Office Building, finished in 1899 and still Government-owned (Trump has a long lease). See the fabulous original exterior, all nine floors of it, to the left. See how the former central courtyard already looks, above.
This central courtyard is now glassed over, and it will be a fabulous lobby lounge, with no fixed structures so all the furniture can be moved as required. This means that for the presidential Inauguration in January 2016, for instance, everything can be swept to one side, to provide the space for a great new empire party – but there are even bigger spaces, as a separate, brand-new modern meetings building has many events rooms, including a ballroom that will seat up to 900, dinner-style. Work is going on there, in the new block, and work is going on fast in the main lobby and the upper corridors above. Here, the original corridors have to be retained (they are so wide that you could waltz along them, easily, without falling over the open-topped balustrades that look down into the open atrium).
Interestingly, the other side of the corridors preserves the wood-and-glass fronts of former offices, as these are heavily protected and cannot be changed. No worry. Their doors have been taken off, and you now go through these door-less doorways to sumptuous bedrooms, up to three side by side – designed, like the whole hotel, by HBA with considerable help from Ivanka Trump. They have crystal chandeliers hanging from 15-foot ceilings, and full-length blue damask curtains, and gold taps and other fittings in bathrooms. Yes, knowing Trump, and Ivanka’s taste, and the minutiae that are so important both to Eric Danziger and the hotel GM, Mickael Damelincourt, all bodes well for what will be a really signature hotel.
In the months before the opening of this luxury hotel Mickael Damelincourt is busy networking, particularly with ambassadors to the US. Expect this to be a hotel which attracts their business, and undoubtedly many will recommend their top incoming visitors stay in the hotel’s signature Trump Townhouse. Built into one corner of the main building, this is a two-floor, two-bedroom villa, with a dining room that seats up to 24: yes, there is plenty of room in what is in total 6,300 sq ft space. But then everything is big, here – do you ever associate anything small with the name Trump, other than word ‘minutiae’, small details. Now see a video of Mr Trump at ‘his hotel’, below.