Luxury Hotels

A SALUTE TO GREAT MARKETING

ALL HAIL TO THE DORCHESTER COLLECTION. Its new campaign is breathtaking different.

Read what THEY say:

Belong to the Legend is our new awareness campaign.  We worked on it with McCann Enterprise and we have created a holistic brand story that includes both People & Culture and brand awareness in both print and digital formats.  We wanted to create visuals that were arresting and that invited the viewer to want to know more. It was a conscious decision to move away from anything that might be considered typical hotel content and to take an approach more aligned to ultra-luxury brand perception and storytelling. The layered images were to show that it doesn’t matter who you are, or what you do, you can live your busy but eventful life whilst staying at a Dorchester Collection hotel, knowing you will come across different but equally interesting like-minded characters when you visit.