Luxury Hotels


There were roughly 140 exhibitors – hotels, destination, private aviation and the like – and 140 buyers (travel advisors, private office concierges and the like) at Private Luxury Copenhagen 2024. This was held at Villa Copenhagen, a clever conversion of the Danish capital’s grandiose 1902-vintage main post office. The 15-minute meetings took place in a massive event space with a vertically-waved ceiling that not only obviously reduced the carcophony of travel professional chatter to an eminently bearable white noise level but somehow looked soothing. If there was time to look up.

Christy Kuplic, MD of Private Luxury Events PLE, declared the show open at 8.45 a.m. on Monday morning and then the GM of Villa Copenhagen, Peter Høgh Pedersen, said a few words, above. And then it was meetings, meetings meetings. There was noticeable strength on the Iceland front (it sounds as if the whole of the USA is going to head to see the Northern Lights, at the zenith of their seven-year cycle for the next year). It could also be said that there aren’t enough villas to satisfy holiday makers who want their own place, with pool, private chef and all service, and pre-ordered beauty, massage and spa treatments. In Bodrum there are rooms with ceiling-high vertical dance poles, and tantric sofas. Swiss hiking experiences are popular, and there is joy in finding just the perfect DMC, destination management company, to make a travel buyer’s life enjoyable, at least professionally.

Copenhagen is coming out of all this with flying colours. It’s not too cold, it has neither rained nor snowed and, as of time at time of writing, no-one has been run over by any of the 13 million bicycles that are apparently registered in Copenhagen (population six million).

It was noticeable flying over the city how few cars were out on the streets. Monday afternoon was devoted to experiences and some chose spas, or behind the scenes at Carlsberg.  Girlahead was lucky enough to be on one of two Nordic Seaplanes flights. It was in a 17-seat Twin Otter DHC6-300, now painted in Denmark’s colours, red and white (the plane had started life with Iranian Naft Airlines but because of sanctions Khamenei and his boys had to sell, which was achieved – legally, via Dubai. Nordic Seaplanes was 2014 by Lars Erik  Nielsen, a 14-times Le Mans go-getter who in 1997 had set up Maldivian Air Taxis, which he sold on to Blackstone in 2013 and its main non-touristic role is rushing business bosses between Copenhagen and Aarhus.

The Private Luxury Copenhagen gang did a 30-minute circuit over the city. Memories? The ocean, three battleships, a gigantic man-made peninsula being constructed. Neat residential blocks, Tivoli from above. ‘Millions’ of bike and barely a handful of cars. see below.