Serendipians By Traveller Made is the consumer-facing booking engine of French travel agents (a kind of miniscule Virtuoso). While Girlahead is not 100% well-disposed to the name ‘Serendipians’, being too immemorable and clumsy, she does approve of its hotel’s descriptions. See this: ‘Since its grand opening in 2001, THE PENINSULA CHICAGO has been awarded numerous accolades including prestigious Forbes Five Star and the AAA Five Diamond awards for the last 18 consecutive years. Trip Advisor named The Peninsula Chicago the #1 Top Luxury Hotel in the U.S. in their “2019 Travelers’ Choice Awards” and U.S. News & World Report ranked The Peninsula Chicago #1 Hotel in Chicago and #2 in the United States in their “Best Hotels 2019” rankings. In 2020, for the second year in a row, The Peninsula Hotels was named the first and only hotel brand to achieve Forbes Five-Star status across all of its properties.’ Let us take this further. This February, The Peninsula Chicago was named ‘#1 Best Hotel in the U.S.’ by U.S. News & World Report‘s 12th Annual ‘Best Hotels’ Award.
Maria Razumich-Zec (photo above), Regional Vice-President of The Peninsula, has been GM of The Peninsula Chicago. How has she implemented even MORE touch points to increase the hotel’s standing even further, to travel advisors, to staying consumers and to locals?
For top producing travel partners gift baskets are delivered to their offices or homes, certificates for spa appointments, surprise invitations to lunch, and much more. For guests, before check-in the hotel finds some of the their favourite things—colours, food, flowers, beverages, music, hobbies, etc and creates suitable personalized experiences. For locals, build community bridges: the hotel’s signature Afternoon Tea sells out, and benefits Chicago Public Library Foundation. And, a vital element, SURPRISE. The hotel’s annual winter-long outside Sky Rink has become very popular for proposals on the ice!
Now listen to The Peninsula’s Peter Borer, here: