Luxury Hotels


We mentioned wellness yesterday and today is dedicated to this growing necessity. Goodness, head to JOALI BEING in The Maldives and you can be subjected to terrifyingly cold temperatures in a cryotherapy chamber – so cold that your breath appears as a white cloud. Continue on to acupunture, above, and more.

Interesting facts: in North America, only 4% of wellness trips are inbound/international, while in the Middle East-North Africa that number is 50%.  Currently the USA is the biggest wellness-travel market, at $256 billion and growing 32%, but that growth is dwarfed by Germany, a much smaller market ($70.2 billion) but growing at 50%.  There are a myriad other statistics, by the way, in the latest report from The Global Wellness Institute.

In Cannes last week, one of the fittest of the 6,000 around was Luca Virgilio, GM of THE DORCHESTER. He and his wife Jennifer had just been to ForteVillage’s PALAZZO FIUGGI, where wellness is taken extremely seriously. Sadly, although all the major Cannes hotels have significant gyms, and open 24/7, few used them. People were simply too exhausted, and, anyway, you get more than enough exercise merely walking the show itself.  And then, when the show’s over, there are more than enough cocktail parties and other evening events to go. Exactly a week ago, on the Tuesday, Girlahead clocked up a total of 14,900 steps. Whew.. not showing off, however, it must be said that the following day the tally was 16,300. Whew again…

Straight after ILTM some got exercise in other ways. Hyper-energetic ILTM Portolio Director Alison Gilmore rushed home, swapped Cannes casuals for winter woolies and flew south-south to Ushuaia, enroute to Antarctica. Ice-skater turned mixologist sailed on Windstar’s Star Legend, east from Cannes to Rome for a round of retail exercise in Prada.

And well-wishers say to those heading off to ILTM ‘have fun’.  Little do non-participants know….


) US                                  $256 billion                       32%

2) Germany                        $70.2 billion                      50%