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Are teenagers taking business away from luxury resorts?

Those thinking of attracting families with teenagers may want to divert marketing efforts to boomers, families with pre-teen kids, couples and groups of friends without offspring at all, and single travellers.

Why? The anti-flying cause promoted by a certain young Swedish lady – Greta Thunberg, if you have just returned from Outer Space and have not heard of her – is having an effect.

Some parents in Europe are finding their teenagers, who do desperately want to travel, are more concerned with airlines’ carbon emissions than with the joy of an over-water villa in The Maldives.

The London-based Sunday Times reported 23 February 2020 that the Association of Independent Tour Operators AITO is taking this movement so seriously it is convening a thinktank of its 120 members.