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Are teenagers taking business away from luxury resorts?

Those thinking of attracting families with teenagers may want to divert marketing efforts to boomers, families with pre-teen kids, couples and groups of friends without offspring at all, and single travellers.

Why? The anti-flying cause promoted by a certain young Swedish lady ā€“ Greta Thunberg, if you have just returned from Outer Space and have not heard of her ā€“ is having an effect.

Some parents in Europe are finding their teenagers, who do desperately want to travel, are more concerned with airlinesā€™ carbon emissions than with the joy of an over-water villa in The Maldives.

The London-based Sunday Times reported 23 February 2020 that the Association of Independent Tour Operators AITO is taking this movement so seriously it is convening a thinktank of its 120 members.