Happenings, first, in The Netherlands. The Heineken-owned HOTEL DE L’EUROPE is marketing Original Amsterdam Luxury (see above). What is this? It is based around experiencing Amsterdam in the most authentic way. Original, because there’s only one De L’Europe and one of its special experiences is ‘t Huys, a dedicated creative wing. Amsterdam, because the hotel is located in the heart of the city, which seems to be built around De L’Europe. From the hotel, you can walk to all the cultural highlights and other amazing spots the city has to offer. Luxury – it is all in the details that De L’Europe offers. Put it all together and you get Original Amsterdam Luxury experience.
Now to Dubai. There, blend location, an experienced product and willing operators, and what do you get? The answer here is the massive MADINAT JUMEIRAH, whose new overall boss is Peter Roth, in his element as, he says, the mayor of a flourishing community (four resorts, one waterpark, thousands of bedrooms and team members, hundreds of golf-cart buggies and dozens of electric abra water taxis for navigating Madinat’s inland canals. Oh yes, there is also a big convention centre. Coming up there is The World Government Summit 2023. Themed ‘Shaping Future Governments’, it will bring thought leaders, global experts and decision makers to debate the development of tools, policies, and models that are essential in shaping future governments. Note the dates now: 13 – 15 February 2023
