Luxury Hotels

Amsterdam – Copenhagen

Girlahead today looks at sustainability and the entire ESG movement in luxury hotels.  In the Netherlands, ten Hilton hotels – which include Waldorf Astoria Amsterdam (see its Bar, above) – have, from this Wednesday, 28th April, been offering groups of 10 or more the opportunity to offset carbon footprints via credits allocated to a range of projects that support Hilton’s Travel with Purpose 2030 Goals. These projects range from forest regeneration and wildlife protection to clean energy.  Any inhouse group’s energy, water, carbon and waste consumption is measured by Hilton’s own corporate responsibility performance management system, LightStay. LightStay is a partnership with South Pole Group, a mighty Zurich-based global player currently working on whose 700+ projects include providing clean water in Cambodia and protecting ecosystems in Peru. South Pole Group is led by a very-impressive German Chairman, Dr Christoph Grobbel, ex-McKinsey, and its Swiss founding-CEO, Renat Heuberger.

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Many say Denmark leads the ESG movement in Europe.  In the centre of the Danish capital, the 390-room Villa Copenhagen, a conversion of the city’s central post office sorting facility, opened July 2020. From the start, says GM Peter Høgh Pedersen, who was formerly running InterContinental Davos, has stressed ESG-minded suppliers.  He tells Girlahead, for instance, that the 800 banquet chairs are NOVA SEA, by Mater Design, and each chair includes 2.7 kgs of recycled fishnet. The hotel’s Earth Suite has sustainable furniture and fittings developed from upcycled building materials by Eva Harlou. Bathroom amenities are bespoke by Skandinavisk. And so on. All this helps the conscious luxury cycle, says Pedersen. It helps attract mammoth corporate business, and pleases travel advisors and consumers, and definitely attracts, and retains, environment-concerned staff.

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And now, do listen to this week’s MARY GOSTELOW GIRLAHEAD PODCAST