Le Ritz Paris has been one of the world’s icons since its 1898 opening and, as such, it always keeps up to tomorrow. Early June, it opens a street-set pastry café offering creations from champion patissier François Perret, 39, deemed the world’s best by those who know. His first US show, The Chef in the Truck, was shot in Los Angeles. He included such American desserts as s’mores, given a French touch by replacing standard plain marshmallows by puff pastry stuffed with chocolate ice cream before being dipped in molten marshmallow and then, thinking of camp fires and scouting heritage, individual scorching by blowtorch. Subsequent footage garnered such a Netflix following that, says Girlahead, it is rumoured he could well be planning to take that truck to New York.
Luxury pundit Peter Howarth, speaking to London-based Walpole’s Daily Luxury Digest, says that in today’s world sustainability and ethical production are extremely important to consumers. These essentials therefore need to be taken on board by luxury firms in any sector – even icecream. At the same time, Howarth wants to reflect true value for money, by which he means products should not be deemed luxury just because they are expensive. If those products are expensive, they should warrant the cost because of how they are made, what they are made of and how good they are. To sum up, says Girlahead, luxury must be about being best in class.
Nutrition, though not necessarily icecream-centric, features strongly in Aman Tokyo’s three-night Misogi Retreat: you also study bodywork, Japanese mindfulness and such purification practices as Kodo Zen incense meditation. There are tea ceremonies, sword training and public Ogoma Ritual cleansing at nearby Fukagawa Fudo temple, all to provide a deep inner transformation towards a longer, healthier life. Girlahead just hopes there is time, too, to enjoy Aman Tokyo’s memorable pool, shown above, on the 38th floor of the Otemachi Tower in Chiyoda-ku.
This brings us to the essence of the wellness that permeates all luxury travel, and lifestyle, in tomorrow’s world. Listen again to this podcast episode starring Susie Ellis, President and CEO of the not-for-profit Global Wellness Institute, headquartered in New York: