Six Senses – photograph above taken in Marbella – has an instantly recognisable logo. It is also the world’s ‘best’ brand. According to something called LTI*, it rates Six Senses 82.6%. For the record, Six Senses is followed by Mandarin Oriental 81.0%; Rosewood 80.3%; Auberge 78.8%; Aman 77.3 4%; Oetker Collection 75.7%; One&Only 75.0%; Belmond 74.7% and Four Seasons 71.2%.
So, Six Senses has topped the World’s Best Luxury Hotel Brands 2022 report for the third successive year.
LTI – which stands for Luxury Travel Intelligence.- says it has taken the past 12 months to apply its “perfect assessment process: a rigorously defined algorithm that measures the performance and values of luxury hotel brands”.
This year, the algorithm had 128 touch points relevant to the luxury hotel sector. Each has its own weighted score value with a total maximum accumulative score of 4628.
The touch points relate to overall brand performance, not the performance of individual properties. The focus is on a brand’s ability to deliver: its passion, commitment, ethos and values, as well as the quality of its management and staff.
All well and good, and Six Senses deserves every accolade. But what worries Girlahead is LACK OF TRANSPARENCY. Who IS LTI? Impossible to find out. Come on, be bold and show your face, whoever you are.
