Luxury Hotels


Virgin Hotels are up in the air – literally, in Chicago. The 1928-vintage building, one of the Windy City’s signature architectural delights, soars up 27 floors. At the moment Cerise, the rooftop eatertainment venue, has open terrace but, say GM Joshua Schaeffer, there are plans to cover most of it over to make it year-round.  Interestingly he came up the professional ladder via experiences. Do what you can to find out how to please customers, don’t say no.

What’s the favourite colour?  If red, you’re in the right place. Red Flower is toiletries brand throughout the 250-room hotel. There were Virgin-red items throughout room 242 – see the video below. White china dogs sit outside pet-friendly rooms.

This was a lightning-quick visit, dinner, bed, breakfast – the two meals in the ground floor diner, flowing on to Wabash pavement. Yes, the diner is Ruby. Flatiron steak, chimichuri, thick fries, caramelized Brussels sprouts, a glass of great Californian Pinot, Decoy 2017. Interestingly, breakfast is basically same menu as day-evening with addition of vanilla bean vogurt parfait – superb, as was the real-bread sourdough toast. Add Bailey’s, or a range of other liqueurs, to the coffee.

Welcome to Chicago, the Windy City with lots of style, Virgin Hotels-fun, run by lovely people (the front desk crew sport a covetable guide to unisex jewelry, 2022-collection).