Kempinski has some great and highly-admired leaders, led by cajoler-in-chief, CEO Bernold Schroeder, and including on-property bosses (see above, Holger Schroth, left, and Xavier Destribats). Two days ago, BERNOLD SCHROEDER WAS OVER THE PROVERBIAL MOON: he was above to share with his team that Kempinski is #1 for travel and leisure in Forbes‘ 2021 best employer ranking.
And if Forbes should ever do a creativity+capex ranking, Claridge’s would stand a good chance of winning. First we have investment digging out five additional floors beneath the LONDON ICON. Turn one of these into CLARIDGE’S ARTSPACE, a versatile studio that currently hosts a Damien Hirst exhibition. Now add a partnership with The Currency, a collection of 10,000 NFTs which correspond to 10,000 unique physical artworks which are stored in a secure vault in the UK. The works are now brought to life through their launch on the blockchain. THE CURRENCY APPEARS TO BE A PARTNERSHIP BETWEEN DAMIEN HIRST AND HENI, a considerably-anonymous virtual art concierge managing this-all. The Currency explores how art changes to become currency, and vice versa. Paul Jackson, GM of CLARIDGE’S, explained to Girlahead Claridge’s is official ongoing partner of The Currency. Claridge’s ArtSpace is now showing Damien Hirst’s OUTRAGEOUSLY LARGE PIPECLEANER SCULPTURES, SUNSHINE, really, through to 31st December.
GIRLAHEAD IS IMPRESSED BY LOS ANGELES’ DESTINATION MARKETING. Los Angeles Tourism sets its sights on New York, its largest domestic visitor market. Timed for the Rams vs. Giants game at MetLife Stadium this Sunday, October 17, Los Angeles Tourism is hosting four days of activity beginning TODAY, October 15. There are Los Angeles-themed tailgate experiences open to the public October 16 and 17 – and on Monday there’s lunch for key sales clients. Adam Burke, President/CEO of Los Angeles Tourism, has built in consumer attractions, say tasting tacos from Enrique Olvera’s new LA taqueria, Ditroit; beer and wine from LA brands Golden Road Brewing and Angeleno Wine Co; LA trivia by dumbfoundead; limited-edition merchandise from Obey Clothing by House Industries and Studio Number One – all these are at the aptly-named TailGate Outdoor Sports Bar in Brooklyn. There are also American Airlines ‘specials’.
And LOS ANGELES LOOKS AHEAD. Forthcoming significant events include the 2022 Super Bowl LVI; 2022 MLB All-Star Game; 2023 College Football Playoff National Championship; 123rd U.S. Open Championship; 2024 NCAA Division I Men’s Basketball West Region Championship; AND THE 2028 OLYMPICS AND PARALYMPICS.
Girlahead had the great joy of speaking to one of Los Angeles-based best known hoteliers, Rosewood’s RADHA ARORA. Hear him now